I design with one foot in the market and one in the soul — where strategy meets sincerity, and design becomes a bridge between what we create and what we truly long for. In that meeting, brands come alive with meaning, beauty, and purpose.
Thoughtful Packaging Design from Concept to Shelf
Over the past decade, the work has revolved around developing packaging concepts that bring food products to life — visually, emotionally, and strategically. At Bosphorus AB, one of Scandinavia’s leading companies in fresh ready-made meals, deep insight was gained into the full journey of a product: from initial idea and brand story to a finished package ready to meet the shelves.
The process often begins at the very core — shaping a brand’s identity through name development, visual language, illustration, and packaging expression. This includes everything from graphic design to product photography, label development, and collaborating on structural packaging solutions. Working closely with manufacturers, it becomes possible to shape not only the look, but also the feel and function of the packaging — including prototypes, materials, and sustainability choices.
There’s a particular joy in bridging creativity with strategy — capturing future trends, communicating product essence clearly, and finding solutions that are both visually striking and cost-effective in production. An understanding of print processes, materials, and industry-specific labeling regulations ensures the result is both compliant and compelling.
Whether as a creative partner or leading a process from start to finish, the goal remains the same: to create packaging that tells a story, supports the product, and aligns with a more conscious and sustainable future.
Category
Visual design, food photography, copywriting, project leading.
Client
Bosphorus AB
https://bosphorus.se/
